The COVID-19 pandemic made it almost necessary for virtual events to exist. People were unable to attend events in person due to health risks, so corporate virtual events and others made it possible for them to be a part of a collective experience without leaving their homes.
Thus, the significant growth in the number of virtual events has had a lasting impact on the event industry—not only in the UK but in many parts of the world. This article, therefore, explores such events’ effect and why it has become so popular even today.
Virtual Events Have Created a Newfound Level of Convenience for Users
One of the major ways virtual events have impacted the event industry is their introduction of a newfound level of convenience for users. Virtual event planners also go to great lengths to try and maximise the convenience for users before, during, and after the event.
For example, planners may make a simple means for attendees to register for the event and use that to attend the virtual event when it begins. As for convenience during the event, some virtual shows also allow users to pause presentation videos so that they don’t miss anything. They can also rewind live presentations in case they were late in attending the event. Flexible timings can greatly increase the number of attendees as well.
Before the event, users won’t need to search for parking to be able to reach the venue on time. Thus, it eliminates a very real hassle that people consider when attending events. After the event, users don’t have to commute back to their homes or offices. Thus, it can free up their schedules, which may also make it more likely for them to attend the event in the first place.
That said, to keep the convenience to a maximum, you must choose a robust and reliable event hosting platform. You can get in touch with event organising companies to help you with that.
Reliable platforms simplify the process of registering for an event, signing in, interacting with other users, keeping users’ information protected, and reducing the risk of bugs and other glitches that can potentially ruin the event. Every process on the platform should be streamlined, and it should be able to handle the number of traffic you expect without crashing.
Virtual Events Are Offering Affordable Options for Some
Don’t get us wrong; virtual events can certainly be expensive. They can incur equipment purchases or rentals, hiring video production personnel, and other expenses. However, they can be an affordable option for small businesses to have corporate events. For example, they won’t need to spend money on renting out a suitable location for an event. They also won’t need to spend money on décor and catering.
Some corporate events, such as annual conferences, are also held overseas. In that case, a company may have to fly out some or all of its employees. They may also have to cover their accommodation costs. Thus, that company will have to spend a lot of money simply to have their workers attend an event. Virtual events eliminate all of these hassles and enable users to attend events without leaving their homes or their offices.
Virtual Events Are Making It More Accessible for Users to Attend Events
There are two crucial ways that virtual events are increasing accessibility for users to attend events. The first is helping them save money, and the second is that they are allowing a more diverse audience to attend events.
Virtual events eliminate travelling costs for users. Some corporate events and others are also held in different cities or even countries. Getting there can be costly for attendees, i.e., if they have to pay for travel expenses out of their own pockets. Accommodation in another city or country is also another concern.
Therefore, many users are unable to attend these events because of the high associated costs, limiting the type of people attending the event to those who possibly belong to high-income groups. This may make it also harder for event organisers to target the right audience members. Thus, eliminating it not only reduces costs for users but also allows users from different parts of a country or the world to tune in.
Another way it improves accessibility is by making it possible for users such as those with hearing impairments, for example, to attend an event. They can use closed captions to understand presentations and online chat options to interact with presenters and other persons during an event. Therefore, it enables an additional level of interactivity for users who may otherwise struggle to have that at in-person events.
Virtual Events Have Made It Easier Than Ever to Get Analytical Insights
Corporate events are mostly used as marketing tools to promote brands, products, or services. Therefore, virtual events, with relevant software, allow hosts to monitor the audience’s engagement with their content.
This information is useful in determining what content appeals to users and which doesn’t. It also allows brands to then determine new marketing strategies for products or services that are not getting the response they expected.
Such software also enables event organisers to know precisely how many attendees out of the total visited and interacted with sponsors’ booths. This information can be used to determine any potential collaborations or other partnerships with certain companies.
As promising virtual events can be for businesses and other platforms, they cannot quite replace the feeling of being present in a certain physical environment. That is why many event planners design hybrid events. These events feature parts that are physical and virtual events. Attendees can, therefore, get the best of both experiences.
Some companies even choose to have virtual alternatives for in-person events. This way, those who cannot attend an event in person can do so from their homes. It helps increase the overall volume of attendees, which can be useful for promoting a brand, product, or service.